A good pitch can mean the difference between seeing your name at the top of a lucrative studio contract or on a form rejection letter. Film executives typically devote about two minutes of their attention to directors and screenwriters who bring them their ideas hoping for a deal. Can you capture their attention and pique their interest in the time it takes to order a latte at Starbucks? Your future as a successful screenwriter or director may depend on it.

Part science, part art and 100% pure adrenaline. The Perfect Pitch, written by  Hollywood veteran Ken Rotcop, shows you how to make the most of your sales presentation and get your project sold.

This second edition of The Perfect Pitch includes new, state of the art information about pitching, networking, and much more.

"Before you can get someone to read your screenplay you have to know how to pitch them on the idea. Ken Rotcop is the master at teaching writers how to pitch. Remember, it's all in the pitch!" Oprah Winfrey, The Oprah Winfrey Show

"Two-thirds of the earth's surface is covered with water and the other third is covered with people who have fabulous ideas for shows if only a producer would give them an opportunity. Ken Rotcop, an award-winning writer and producer, provides a guiding light to this group." Robert Siegel, All Things Considered, National Public Radio