Blog Basics

Blogs come in all shapes and styles, and have become an established part of the literary, journalistic, professional, and social landscape. They are a great way to establish a platform as a writer or expert, promote a business, or just let the world know what you’re up to.

Perhaps you would like to start a blog. Or improve your blog. The beautiful thing about blogs is that you don’t have to wait for permission to publish your work. You can just start doing it. The trick, though, is to do it well.

Here you’ll get an overview of the entire blog process—focusing your concept, setting up your blog, generating good content, attracting attention. All under the guidance of an experienced blogger.


This course is geared for students who are new to blogging, or without much experience in the field.

Some technical advice will be offered, but there is no tech support for setting up or adjusting a blog. (If you want technical assistance setting up and learning to maintain a blog, consider our One-on-One Blog Launch.)

If you wish to focus specifically on blog writing, then consider our Blog Writing course. If you want help reaching a wider audience, consider our Blog Boost service.

A very helpful introduction to blogging.
Colleen Ellis
book seller

Blog Basics

One-day Intensive

NYC info, tuition: $165
     Registration fee $25, paid once per term

The NYC One-day Intensives are seven-hour crash courses, giving you brief lectures that hit the high-points and writing exercises that let you immediately try your hand at what you’ve learned. Arrive in the morning with a desire to learn; leave in the evening as a more knowledgeable writer.

Intensives are open for writers of any level. Students must be 18 years or older.

Students may reschedule a One-day Intensive one time.

How to Blog Intensive topics include: focusing a concept, options for blog platform, techniques for creating content, how to draw an audience.

Spring NYC Schedule now available via Zoom Conference
This class may be taken online as a 4-week Selling Seminar.

Blog Basics

4-week Selling Seminar

Online info, tuition: $175
     Registration fee $25, paid once per term

This course gives you a firm grounding in the basics of blogging, and helps you get a blog off the ground, or refine an existing blog. Course components:

  • Lectures
  • Setting up and receiving feedback on your blog (each student presenting work two times)

How to Blog is for beginners or anyone who wants to brush up on the fundamentals. Students must be 18 years or older.

View Syllabus