Blog Writing

Everyone and their cousins have a blog. But how many are well written? Truly interesting or entertaining or useful? Maintained on a regular basis? Enjoyed by a wide circle of people? Precious few.

The key is to write posts so good even total strangers will be drawn to your blog.

Here you will learn the specialized craft of writing blog content. Writing conversationally, but not sloppily. Writing concisely, but with just enough substance. Writing with structure, voice, credibility, and a point to each post.

Whether you’re blogging for a business, to establish yourself in a given field, or just to spread your creative wings, we’ll show you how to win over readers on a recurring basis.


This courses focuses on writing for blogs. For a broader look at blogging, consider our Blog Basics course.

If you want technical assistance setting up and learning to maintain a blog, consider our One-on-One Blog Launch. If you want help reaching a wider audience, consider our Blog Boost service.

I took this course because I couldn't figure out how to make my posts compelling and clear. Within the first few weeks, I already understood my path forward.
Stephanie Ramsey

Blog Writing | Level I

6-week Class

NYC info, tuition: $325
Online info, tuition: $309
Registration fee $25, paid once per term

One-on-One tuition: $1095 Request consultation

This course gives you a firm grounding in the craft of blog writing. Course components:

  • Lectures
  • Critique of blog posts (each student presenting work two times)

Blog Writing is for beginners or anyone who wants a refresher. Students must be 18 years or older.

View Syllabus

NYC schedule coming soon
 Jan 7
 Feb 18

Blog Writing | Level I

One-day Intensive

NYC info, tuition: $165
Registration fee $25, paid once per term

One-on-One tuition: $300 Request consultation

The NYC One-day Intensives are seven-hour crash courses, giving you brief lectures that hit the high-points and writing exercises that let you immediately try your hand at what you’ve learned. Arrive in the morning with a desire to learn; leave in the evening as a more knowledgeable writer.

Intensives are open for writers of any level. Students must be 18 years or older.

Students may reschedule a One-day Intensive one time.

Blog Writing Intensive topics: focusing your concept, a point to each post, structure, voice, and credibility.

 Nov 15
Fri, 10 am–5 pm
555 8th Ave.
 Jan 11
Sat, 11 am–6 pm
30 W. 16 St.
 Feb 21
Fri, 10 am–5 pm
555 8th Ave.