Blog Writing

Everyone and their cousins have a blog. But how many are well written? Truly interesting or entertaining or useful? Maintained on a regular basis? Enjoyed by a wide circle of people? Precious few.

The key is to write posts so good even total strangers will be drawn to your blog.

Here you will learn the specialized craft of writing blog content. Writing conversationally, but not sloppily. Writing concisely, but with just enough substance. Writing with structure, voice, credibility, and a point to each post.

Whether you’re blogging for a business, to establish yourself in a given field, or just to spread your creative wings, we’ll show you how to win over readers on a recurring basis.

Notes

This courses focuses on writing for blogs. For a broader look at blogging, consider our Blog Basics course.

If you want technical assistance setting up and learning to maintain a blog, consider our One-on-One Blog Launch. If you want help reaching a wider audience, consider our Blog Boost service.

“”
An amazing introduction to basic blog writing skills.
Katherine Greenwood
SEO analyst

Blog Writing | Level I

6-week Class

Place & Price

  • Online: not real-time, week-long sessions  info
    tuition: $309
  • Zoom: real-time videoconference  info
    tuition: $309
  • NYC: in-person, on hold now  info
    tuition: $325

Registration fee $25, paid once per term

One-on-One tuition: $1095  Request consultation

What’s the difference between Online and Zoom?

This course gives you a firm grounding in the craft of blog writing. Course components:

  • Lectures
  • Critique of blog posts (each student presenting work two times)

Blog Writing is for beginners or anyone who wants a refresher. Students must be 18 years or older.

View Syllabus

Starts
Meets
Teacher

Intensives are fun, fast crash courses.

Blog Writing

Two-day Zoom Intensive

Place & Price

  • Zoom: real-time videoconference  info
    tuition: $165

Registration fee $25, paid once per term

The Zoom Intensives are taught via the Zoom videoconference platform.

Blog Writing Intensive topics: focusing your concept, a point to each post, structure, voice, and credibility.

Course components: lectures, writing exercises

Intensives are open for writers of any level. Students must be 18 years or older.

Students may reschedule a Zoom Intensive one time.

Meets
Teacher

Sat, Oct 10 & 17, 1–4 pm et
Zoom Conference

Blog Writing

One-day Intensive

Place & Price

  • NYC: in-person, on hold now  info
    tuition: $165

Registration fee $25, paid once per term

One-on-One tuition: $300  Request consultation

The NYC One-day Intensives are taught in-person.

Blog Writing Intensive topics: focusing your concept, a point to each post, structure, voice, and credibility.

Course components: lectures, writing exercises

Intensives are open for writers of any level. Students must be 18 years or older.

Students may reschedule a One-day Intensive one time.

Meets
Teacher
Upcoming dates to be announced.