How to Market Your Book

Learn the most effective strategies for marketing your book from a publishing insider.

Whether a traditional publisher has published your book or you are a self-published author, you must take the lead in your book campaign. To be successful, you’ll need to don the hats of a publicist, marketer, event coordinator and advertising manager.

Instructor PJ Campbell, creator of 101 Author Tips: Creating A Successful Book Campaign, will teach you how to write a press release, pitch the media, market your book traditionally/online, speak effectively, schedule appearances, and promote your book through the appropriate channels. You will get hands-on practice crafting a marketing campaign. Whether you write fiction or nonfiction, you will gain a realistic understanding of what makes a successful book campaign and have a direction for your own book’s success.