Blog Writing — Syllabus

Knowing Your Territory: Defining and refining your concept. Understanding your uniqueness. Knowing your expertise. Generating a bounty of ideas.

The Point: Finding an interesting point. Sticking to the point. Headlines.

Structure: The classic nonfiction structure. Alternative blog structures. Spontaneous yet controlled.

Voice: Honing your persona and the voice that goes with it. Having a conversation with your readers.

Credibility: Winning trust through editing, research, authority, and professionalism.

Life as a Blogger: Discipline, but letting go of the need for “perfection.” Attracting attention. Selling work beyond your blog.

Note: Content may vary among individual classes.